Analytics for Slack

Your team lives in Slack. BetterMeter sends analytics alerts and scheduled reports directly to your channels — traffic anomalies, new bot detections, AI traffic milestones, and brand mention changes. No one needs to open a dashboard to stay informed.

Webhook-powered notifications

Connect BetterMeter to any Slack channel via an Incoming Webhook URL. Once configured, alerts are delivered as rich Block Kit messages with charts, metrics, and direct links back to your BetterMeter dashboard.

{
  "blocks": [
    {
      "type": "header",
      "text": { "type": "plain_text", "text": "🚨 Traffic Anomaly Detected" }
    },
    {
      "type": "section",
      "fields": [
        { "type": "mrkdwn", "text": "*Site:*\nacme.com" },
        { "type": "mrkdwn", "text": "*Current:*\n4,280 visits/hr" },
        { "type": "mrkdwn", "text": "*Baseline:*\n890 visits/hr" },
        { "type": "mrkdwn", "text": "*Change:*\n+381%" }
      ]
    },
    {
      "type": "actions",
      "elements": [{
        "type": "button",
        "text": { "type": "plain_text", "text": "View Dashboard" },
        "url": "https://bettermeter.com/dashboard?site=acme.com"
      }]
    }
  ]
}

Alert types you can enable

• 01 Traffic anomaly — Sudden spikes or drops compared to your rolling baseline.
• 02 New bot detected — A previously unseen crawler or AI agent starts visiting your site.
• 03 AI traffic milestone — ChatGPT, Claude, or Perplexity referrals cross a threshold you set.
• 04 Brand mention change — Your brand appears more or less frequently in AI responses.
• 05 Daily/weekly digest — Scheduled summary of pageviews, top pages, sources, and trends.

Rich Block Kit formatting

Digest reports use Slack's Block Kit to render analytics cards with section fields, sparkline images, and action buttons. Weekly digests include top pages, referrer breakdown, country distribution, and AI traffic percentage — all formatted for quick scanning between messages.