AI Traffic Attribution

Traditional analytics tools like Google Analytics see AI-referred visitors as “direct” or “unknown” traffic. BetterMeter identifies exactly which AI platform sent each visitor to your site — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, or Copilot.

How it works

BetterMeter's referrer parser examines the HTTP referrer header and URL parameters of every incoming visit. It maintains a comprehensive database of AI platform referrer patterns, including edge cases like Google's sca_esv=ai parameter that indicates an AI Overview click.

No configuration needed. Just add the BetterMeter script tag and AI traffic attribution starts working automatically. You'll see a dedicated AI Traffic dashboard with platform-by-platform breakdown, trend lines, and percentage of total traffic.

Supported AI platforms

What you can measure

• 01 Total AI-referred visitors and their share of overall traffic
• 02 Platform-by-platform breakdown (ChatGPT vs Claude vs Perplexity)
• 03 Which pages receive the most AI traffic
• 04 AI traffic trends over time (daily, weekly, monthly)
• 05 Whether AI visitors engage differently than organic search visitors

Quick start

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