Analytics for Google Sheets

Not everyone wants a dashboard. Marketing teams, executives, and clients often prefer spreadsheets they can sort, filter, and share. BetterMeter pushes analytics reports directly to Google Sheets on a schedule — live-updating data in a format everyone already knows how to use.

Automated report structure

Each scheduled export creates or updates sheets within a single spreadsheet. Tabs are organized by report type so stakeholders can jump directly to what they care about.

• 01 Overview — Total pageviews, unique visitors, bounce rate, and session duration for the period.
• 02 Top Pages — Most visited URLs ranked by views, with trend vs. previous period.
• 03 Traffic Sources — Referrer breakdown including AI platforms (ChatGPT, Claude, Perplexity) as distinct sources.
• 04 Bot Activity — Crawler visits by bot name, frequency, and pages targeted.
• 05 AI Traffic — Dedicated sheet for AI-referred visits with week-over-week growth rates.

Google Sheets API write example

// Via Zapier, Make, or n8n — receives BetterMeter webhook
const { google } = require("googleapis");
const sheets = google.sheets({ version: "v4", auth });

await sheets.spreadsheets.values.append({
  spreadsheetId: "1aBcDeFgHiJkLmNoPqRsT",
  range: "Weekly Report!A:F",
  valueInputOption: "USER_ENTERED",
  requestBody: {
    values: [
      ["2026-03-23", "acme.com", "12,480", "8,210", "34%", "2.4 min"],
      // [date, site, pageviews, visitors, AI_traffic_pct, avg_duration]
    ],
  },
});

Who benefits from spreadsheet reports

Spreadsheets are the universal reporting format. Your CEO doesn't need a BetterMeter account to see this week's numbers — they open the same Google Sheet they check every Monday morning, and the data is already there.